Latest posts
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Meet Lumina

A two-room lab in Seongsu-dong, one chemist, and a rule about making fewer things.
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Why “made in Korea” is not enough

Korea makes some of the best products in the world, and a great many ordinary ones. This is how we tell them apart.
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What you told us in the first month

Notes, emails and reviews from our first customers, and what we changed because of them.
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A familiar face, and her ginseng habit

One of Seoul’s best-known screen actors has reordered the same box of red ginseng three times. She asked us not to use her name.
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Where Haemun goes next

A new volume every season, more makers, and a few things we are working towards.
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A week on the trade fair floor

Seoul’s beauty and wellness trade fairs, a lot of walking, and the few makers worth the trip.
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Volume 01: notes on the first six

Why we publish in volumes, and what we chose for the first.